We recommend a maximum of 500 characters or around 100 words. InMails have a character limit of 1900, but ideally, you’ll come nowhere near that. Make sure to incorporate the following tips for length and substance: The format above is your best bet to drive results with InMail as part of your prospecting strategy. Pro tip: Sales Navigator users get an InMail credit back for every outgoing message that receives a response – even if it’s “Not interested.” Follow these best practices for sales InMails.
You want to verify that the person has read your message, while generating momentum to move forward. Įach InMail you send should drive at some sort of action: accepting a connection request, scheduling a follow-up conversation, or even just answering a question. Pro tip: Research by Boomerang found that sales emails written at a third-grade reading level perform 36% better in terms of open rate than those written at a college level. Avoid the urge to include any academic speak or business jargon – clarity and simplicity are key. Frame it around the other person’s goals and needs. The main body of your InMail message should explain concisely what your goal is with the outreach. Pro tip: You can enter the text %FIRSTNAME% and %LASTNAME% to dynamically insert the member’s first name and last name. Your goal here is to give the recipient a reason to keep reading. Greet them by name, provide a context cue (“I see you're connected with my old colleague Sam”), and quickly clarify why you’re reaching out. Pro tip: Keeping a subject line to three words or less increases response rates by 14%.
Consider including a specific detail or reference that will catch their interest. Writing effective InMails is a simple matter of taking best practices for digital communication and tailoring them to the LinkedIn platform.įollowing this simple blueprint will keep you on the right track: They also provide a much better experience for the recipient, who can easily learn about the sender with a click on their profile. When done well, InMails generate much higher response rates than cold calls or cold emails. Without further ado: Breaking down the perfect InMail for B2B sales outreach One of the fundamental traits of a great sales InMail (as we’ll learn) is that it gets straight to the point.
0 kommentar(er)
